Date: October 15, 2025
 
Price: €1221,-  -->  366,- 
  
 
Transform Your European Expansion Strategy

 Ready to scale your tech startup across borders? Join our exclusive Going Global Masterclass and discover how to successfully penetrate two of Europe's more unique, untapped yet challenging markets: Wallonia and Luxembourg. 
 
La Grande Region spans four countries and nearly 12 million people, presenting unprecedented opportunities for ambitious startups. But proximity doesn't guarantee success, it requires strategy, cultural intelligence, and the right approach. 

 

Who Should Attend 

This masterclass is essential for:

• Founders planning European expansion
• Sales Directors targeting French-speaking markets
• Business Development Managers seeking new territories
• Marketing Leaders adapting strategies for regional markets
• International Growth Teams expanding into Benelux 

  

Why You Can't Afford to Miss This 
 

Exclusive Market Intelligence: Get insider knowledge from local experts who understand the nuances of Wallonian and Luxembourgish business culture. 
Practical Sales Strategies: Learn proven approaches to relationship-building, sales outreach adaptation, and cultural navigation that actually work in these markets. 
Accelerated Growth: Skip the costly trial-and-error phase with battle-tested strategies that can fast-track your regional expansion. 
Competitive Advantage: While others struggle with cultural barriers and language challenges, you'll have the roadmap to success. 

What You'll Master 

• Sales Strategy Adaptation: Tailored approaches for Wallonian and Luxembourg markets
• Relationship Building: Navigate the emphasis on personal connections and trust
• Cultural Intelligence: Understand local business practices and expectations
• Language Strategy: Leverage French effectively in your market approach
• Market Entry Tactics: Practical steps to establish your presence and grow sustainably 

 

Expert-Led Learning

Your Internationalization Guide: Andrew Herweg - Internationalization Officer of imec.istart and startup expansion expert, will provide personalized 1-on-1 sessions to address your specific expansion challenges. 
Local Market Experts: Two seasoned professionals with deep expertise in Wallonia and Luxembourg markets will co-lead the masterclass, sharing insider insights and proven strategies. (Names to be announced shortly) 

 

Event Information 

Format: Online Masterclass 
Date: October 15 
Duration: 2.5 hour classroom session 
Language: English 
Bonus: Individual 1-on-1 consultation sessions with Andrew Herweg and co-presenters 

 

Exclusive Benefits 

✅ Personal Strategy Session: One-on-one consultation with Andrew Herweg and co-presenters 
✅ Market Entry Toolkit: Resources for La Grande Region 
✅ Expert Network Access: Connect with local market specialists 
✅ Follow-up Support: Continued guidance post-masterclass 

  

Limited Spots Available 

 This intensive masterclass is designed for maximum impact with limited participants to ensure personalized attention and meaningful interaction. 

Don't let your competitors gain the advantage in La Grande Region while you're still figuring out the market dynamics. 

  

Ready to Go Global? 

 Transform your European expansion from ambitious dream to strategic reality. Join the founders who are already scaling successfully across La Grande Region. 

 

[REGISTER NOW]