Date: May 6, 2025 
 
Price: €1221,-  -->  366,- 
  
 
Why Expand to the Nordics? 

The Nordic region represents one of Europe's most attractive expansion opportunities for ambitious startups and scaleups:

• Digitally Advanced Population - Among the world's most tech-savvy consumers and businesses
• High Purchasing Power - Exceptional GDP per capita across all countries
• Innovation-Friendly - Home to global success stories like Spotify, Volvo, and IKEA
• Progressive Business Environment - Forward-thinking societies that embrace new solutions

For hardware and software companies looking to scale internationally, the Nordics offer fertile ground for growth—if you know how to navigate their unique market dynamics. 
 

  
What You'll Learn 

Stop asking yourself: "How do I recruit abroad? How do I find the right distributor? What are the cost implications?" 
 
In this intensive masterclass, you'll gain:

• Market Selection Strategy - Analytical frameworks to prioritize the right Nordic markets for your specific business
• Budget & Resource Planning - Realistic forecasting for your expansion investment
• Partnership Development - Proven approaches to building distribution channels and strategic alliances
• Market Readiness Assessment - Hands-on experience with our International Market Identifier tool
• Internal Preparation - Organizational readiness checklist to ensure your team can support international growth 

 

Your Expert Guide

Christopher Engman brings invaluable real-world expertise as a two-time exited entrepreneur turned Sales & Marketing Advisor for B2B SaaS Startups & Scaleups. His practical insights go beyond theory, offering you battle-tested strategies that actually work in the Nordic business environment. 
 
Supported by Andrew Herweg, Internationalization Officer at imec.istart, providing institutional knowledge and support resources. 
  
 

Who Should Attend? 

This masterclass delivers maximum value for: 

• Startup Founders and CEOs
• Business Development Leaders
• Sales and Marketing Directors
• Partnership Managers
• Any decision-maker focused on international growth

 

After the Masterclass, You'll Be Equipped To:

• Launch your Nordic expansion with confidence and clarity
• Identify and prioritize the most promising market opportunities
• Navigate the unique challenges of each Nordic country
• Make informed decisions about resource allocation
• Connect with the right partners and distribution channels 
   

Comprehensive Follow-Up Support 

Your journey doesn't end after the workshop. Access our extensive support network: 

• Connections to Trade & Investment Officers
• Introductions to portfolio companies who've successfully expanded
• Further training on market selection tools
• International mission opportunities
• Soft landing programme recommendations
• Guidance on available subsidies
• Ongoing advisory support from our internationalization experts 
   

How to Prepare

Please come ready with 3-5 specific questions about your internationalization challenges that you'd like addressed during the session. 
 

REGISTER NOW
 
Limited spots available to ensure personalized attention 
Questions? Contact Andrew Herweg at andrew.herweg@imec.be 
  
 
Organized by The Growth Collective and imec.istart, supported by VLAIO and Startup Flanders.